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Books are available in bookstores near you

How to Succeed in the African Market r is available in bookstores near you. You can use use the links on the Homepage to buy your copy now!

In bookstores now! – How to Succeed in the African Market.

The book everyone is talking about!


How to Succeed in the African Market rose to Bestseller in the first month of release.

Book in bestseller column behind President Cyril Ramaphosa of South Africa.

Presenting book to former President Ellen Johnson Sirleaf of Liberia

I had the distinct honour and privilege to give a signed copy of my book to one of Africa’s distinguished leaders, first elected female head of state in Africa, first woman chair of ECOWAS and Nobel Peace Prize winner, former President of Liberia, Ellen Johnson Sirleaf. Thank you, Madam President for your contribution to this generation. ‘Where there is peace, every child gets the chance to grow to his or her potential’ -H.E Ellen Johnson Sirleaf.

H.E Ellen Johnson Sirleaf, former President of Liberia.

Book Reviews

In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market. Key topics The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, such as cross-border trading, corruption, permits and legal contracts. READ MORE


Interview with Talk 702, South African radio station. Topic: Overcoming the challenges of doing business and investing in Africa.

Interview with South Africa City Press on How to prepare for investment in Africa.

Upgrade to Africa Business Class

Featured as “This Month’s Top Reads” – South African Airways’ Inflight Magazine, Sawubona April 2017 Edition

By South African Airways Sawubona Magazine on April 1, 2017

Reviewer ranking #17, 873,399


Author Winfred Oppong Amoako’s ‘Upgrade to Africa Business Class’ is a straight forward, no-nonsense high quality content book that all aspiring entrepreneurs and investors must read.

With a unique approach, author divides his book into parts covering everything one would need to examine and learn in order to develop a thriving business in Africa. With field experience and workable information ‘Upgrade to Africa Business Class’ outlines the steps and offers the actionable tips, provides the examples and answers the questions that is sure to get potential investors and businesses to connect their own dots. Read More

Featured on Twitter as “One of the Best books available on investing in Africa”


“…It’s extremely well researched and gives good insight for investors, business professionals, and companies looking to do business in Africa. There’s so much economic potential there, and Winfred does a great job highlighting the best areas to invest that have the most growth potential. It definitely got me excited about the amazing potential and opportunities that exist in Africa” Dave M, February 28, 2017

“I believe this book is one of the most useful on Africa and its business potential to come out in recent times. It gives an in-depth look at business potential in so many sectors of the African economy… I highly recommend this book to everyone” Martin Kwakwa, May 2, 2017

“…Oppong-Amoako doesn’t ignore the challenges and threats to business success on the continent and instead offers tips on how to confront them” Kibo Ngowi, Writer and Destiny Man Contributor, April 2017