Winfred Oppong-Amoako is a sought-after business adviser, executive coach and author. He has studied, lived and worked in over forty countries in Africa, Asia and Europe, including Ghana, South Africa, Singapore, the UK and the USA. His drive is to share insights, stories and the state of Africa’s business and leadership potential with the rest of the World and Africans. Winfred’s Upgrade to Africa Business Class: Why you should expand your business into Africa was on the list of 2017 Top Reads in Sawubona, Africa’s leading in-flight magazine. Winfred’s entrepreneurial skills and love of knowledge first showed themselves at primary school when he started making and selling ice cream to earn money to attend extra classes. This entrepreneurial drive and discipline has spurred him on to pioneer various ventures. His new book is 'How to Succeed in the African Market: A Guide for 2020s for Businesspeople and Investors'. Other works in the pipeline include: Leadership in the fourth industrial Revolution; God is Recruiting: Send Your CV. He speaks at conferences, focusing mainly on leadership and doing business in Africa. .

He is a visiting lecturer to business schools and a contributing writer for publications.

His favourite genre of music is old school classics; favourite books include: Good To Great by Jim Collins, The Power of Character in Leadership by Dr Myles Munroe; ReWork by Jason Fried; Favourite food is Jollof rice (tomato based fried rice, popular in West Africa -Ghana).


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About Books and Publications

How to Succeed in the African Market: A Guide for the 2020s for Businesspeople and Investors

The book everyone is talking about!

Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market.

The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, including cross-border trading, corruption, permits and legal contracts.

If you’re new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

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The book is also available on other online and in bookstores globally.